But Instagram has proven to be more than just a platform for maintaining personal relationships. Sara had always thought that Instagram was only a place where friends and family went to catch up and stay in touch.
Soon she had a hard time selling anything on Amazon.
They also tightened their restrictions on selling and increased fees for selling on their marketplace. She once told a potential buyer of her brand that she wasn’t putting a lot of energy on Instagram because she’d rather focus on selling on Amazon, where everyone seemed to be going to buy everything.ĭespite the business being financially stable at the time, the deal fell through and then suffered a huge blow when Amazon started launching its own apparel and used her clothing ideas as their own. Sara had an Instagram account for her apparel business - and it only had 200 followers back in 2015.
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